The Family Office Super Summit: Uniting Wealth and Expertise

John Emmons

The Family Office Super Summit is a highly anticipated event that brings together the world of family offices, private investing, and wealth management. Hosted annually, this summit serves as a platform for networking, knowledge sharing, and exploring investment opportunities.

In this article, we will delve into the key highlights and insights from the previous events, showcasing the growing influence of family offices in the private markets and their evolving investment strategies.

The Shift to Private Markets

In a recent survey conducted by Campden Wealth and RBC, it was revealed that family offices now have a larger portion of their investments in private markets compared to the public stock market. This marks a significant shift in their investment strategy, as family offices have traditionally been more focused on publicly traded stocks. The survey found that family offices had 29.2% of their investments in private markets, including private equity, venture capital, and private debt, as compared to 28.5% in publicly traded stocks.

The Rise of Private Equity

Private equity has emerged as a favored asset class for family offices, offering potentially higher returns over the long term. According to the survey, 41% of family offices plan to increase their allocations to private equity funds, while a third plan to invest more in direct private equity deals. This trend highlights the confidence family offices have in the private equity space and their desire to diversify their portfolios beyond traditional public stocks.

Embracing Direct Deals

Family offices, often led by entrepreneurs who have built successful businesses, are increasingly seeking direct investment opportunities. By investing directly in private companies, family offices can leverage their industry expertise and provide not only capital but also valuable advice and guidance. This approach allows them to have a more hands-on role in shaping the growth and success of their investments.

Exploring Alternative Assets

Alongside their increased focus on private markets, family offices are also showing a growing interest in alternative assets such as real estate and commodities. These asset classes offer diversification benefits and the potential for long-term returns. When asked about their investment priorities for the coming year, family offices expressed a strong desire to invest in alternative asset classes, recognizing the value they can bring to their portfolios.

Navigating Uncertain Times

While family offices are optimistic about the potential of private markets and alternative assets, they remain cautious about the economic landscape. Nearly 60% of family offices cited "recession risk" as the largest financial risk they face. Other concerns include tensions with China and the potential impact of excessive tightening by central banks. As a result, family offices are maintaining a certain level of caution and are actively seeking opportunities that offer attractive risk-adjusted returns.

The Power of Networking

One of the key benefits of the Family Office Super Summit is the opportunity for networking and building connections within the family office community. The summit brings together a diverse group of professionals, including family office founders, wealth managers, and industry experts. This creates a unique environment for sharing insights, exploring potential collaborations, and accessing deal flow. Family offices recognize the value of connecting with like-minded individuals who share similar investment goals and challenges.

Insights from Industry Experts

The Family Office Super Summit features a lineup of renowned speakers and industry experts who provide valuable insights and thought leadership. Through panel discussions, presentations, and interactive sessions, attendees gain access to a wealth of knowledge and expertise. These experts share their experiences, discuss emerging trends, and offer practical advice on various aspects of family office investing, from portfolio management to capital raising strategies.

Capitalizing on Educational Opportunities

In addition to networking and expert insights, the Family Office Super Summit offers educational opportunities for attendees. Workshops, seminars, and boot camps provide in-depth training on topics such as capital raising, investment strategies, and navigating the complex world of family office investing. These educational sessions equip attendees with the tools and knowledge they need to make informed investment decisions and maximize their returns.

The Role of Technology

Technology plays a crucial role in the modern family office landscape. From sophisticated portfolio management systems to AI-powered investment platforms, technology enables family offices to streamline operations, enhance decision-making processes, and effectively manage their investments. The Family Office Super Summit showcases the latest technological advancements in the industry, allowing attendees to stay up to date with the rapidly evolving landscape.

Investing in the Future

As family offices continue to adapt to changing market conditions and explore new investment opportunities, the Family Office Super Summit remains a vital platform for knowledge sharing and collaboration. By connecting with industry experts, networking with peers, and gaining insights from thought leaders, family offices can stay at the forefront of investment trends and position themselves for long-term success.


The Family Office Super Summit serves as an annual gathering of family offices, wealth managers, and industry experts, providing a platform for networking, education, and exploration of investment opportunities. The shift towards private markets, the rise of private equity, and the growing interest in alternative assets demonstrate the evolving investment strategies of family offices. As they navigate uncertain times and capitalize on educational opportunities, family offices are poised to make informed investment decisions and achieve their long-term financial goals. The Family Office Super Summit continues to be a catalyst for growth and collaboration within the family office community, fostering innovation and excellence in the world of private investing.


Visit John Emmons and John Laurie from Project Wilbur at Family Office Super Summit 2023 in Fort Lauderdale, Florida from December 5th-7th, 2023.

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